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Janev & Janev Janev & Janev


Strategic Planning and Market Research

Behind each of our communication strategies and campaigns, there is a strategic analysis and up-to-date information on consumer behavior. Through detailed planning and in-depth research into consumer behavior and attitudes, we offer our clients the most effective methods to reach their desired target groups.


Our team produces market-based analyses based on public data, independent research, and specialized software, thus successfully identifying opportunities for optimal customer positioning. Studying consumer ideas before the creative stage of the campaign and before the start of the communication enables us to target our campaigns in the right direction and then to check the results empirically.


We believe that proper and timely research and planning is the key to successful communication, and it is a prerequisite for achieving the long-term goals of our customers.