McHappy Day is McDonald’s global campaign that helps families with children with oncohematological illnesses. Every year, the campaign raises funds to help clinics in which children are treated and to raise public awareness.

Every year Janev & Janev’s team brings together some of the most popular, musicians, artists and TV stars to participate in the campaign. We develop a comprehensive campaign strategy. From creative posters of the stars to filming and distributing a promotional clip. In 2019 Janev & Janev gathered all the stars from the campaign and organized an event – concert at the Paradise shopping mall. The event was reflected in the media and prompt people to take part in the initiative.

Our favorite video is the one in the 2019 campaign, where the stars tell their dreams on behalf of the sick children … and call for support. The video has successfully transmitted the strong message by collecting 90,000 views during the duration of the campaign. The children themselves were touched by the campaign and, above all, by the chance to see their idols.